About Us

Welcome to Nature Craft, a trusted herbal wellness brand and marketplace launched by City Pharmacy with a clear purpose: to reconnect people with the healing power of nature.
Guided by our tagline, “Live Natural,” we are on a mission to promote holistic well-being through authentic Ayurvedic and herbal products that are safe, effective, and accessible to everyone.
Nature Craft is more than just a name — it is a philosophy rooted in ancient wisdom and driven by modern science. We believe that nature holds the key to a healthy, balanced life, and our aim is to make those natural solutions easily available to the world — starting from your home.

Our Foundation

Nature Craft is born out of the vision of City Pharmacy, a company dedicated to offering genuine herbal solutions for wellness, beauty, immunity, and healing. With decades of experience in Ayurvedic formulations and herbal products, City Pharmacy established Nature Craft to serve as a dedicated natural health destination — one that combines the trust of traditional remedies with the convenience of modern commerce.
Our roots are deep in India’s rich herbal heritage. Our products — including powders, capsules, raw herbs, syrups, and wellness formulations — are sourced from high-quality, sustainable farms and processed under strict quality control to retain their full natural potency.

Our Vision

To be India’s leading herbal wellness marketplace and a global ambassador of natural healing.
At Nature Craft, we envision a world where people turn to nature first for their health and healing. We aim to lead the shift toward chemical-free living and promote preventive wellness through authentic natural products that reflect India’s time-tested wisdom in Ayurveda and herbal sciences.
Whether it's daily wellness, seasonal immunity, skin and hair care, or support for specific conditions — we want Nature Craft to be your first choice in natural healing.

Our Mission

To deliver the benefits of Ayurveda and nature to every home — safely, ethically, and affordably.
We exist to:
•    Empower people to live naturally by offering holistic and preventive health solutions.
•    Ensure authenticity and quality in every product — through proper sourcing, transparent labelling, and no harmful additives.
•    Build a trusted marketplace where consumers can access both Nature Craft’s own brand and other quality herbal brands.
•    Foster awareness about the long-term benefits of natural wellness through content, consultation, and education.

Our Tagline: Live Natural

"Live Natural" is not just a slogan — it is a lifestyle we promote. It means embracing the intelligence of nature for physical health, emotional balance, and spiritual wellness. In everything we do — from product formulation to packaging and customer experience — this guiding belief drives us forward.
To “Live Natural” is to make a conscious choice:
•    To avoid unnecessary chemicals
•    To choose preventive care over reactive medicine
•    To support the body’s natural healing ability
•    To protect the environment while nurturing oneself

What We Offer

Nature Craft offers a complete range of herbal wellness products — from raw ingredients to ready-to-use formulations. Our offerings include both in-house branded products and carefully selected third-party brands that meet our strict quality and purity standards.
Our Product Categories Include:
•    Herbal Powders: Ashwagandha, Amla, Neem, Giloy, Shatavari, Brahmi, Triphala, and more.
•    Raw Herbs & Roots: Tulsi, Mulethi, Kalmegh, Giloy stems, and dried flowers for herbal infusions and remedies.
•    Syrups & Tonics: Ayurvedic blends for digestion, liver care, women’s health, and immune support.
•    Capsules & Tablets: For stamina, PCOD, stress, sexual health, and other common concerns.
•    Special Formulations: Proprietary products for joint pain, acidity, detox, and energy.

All products are:

•    100% natural
•    Free from harmful chemicals
•    Backed by Ayurvedic knowledge and modern validation
•    Ethical and cruelty-free
•    Made in GMP-certified units

Pan-India Presence and Digital Expansion

To make our wellness products available to all, Nature Craft is rapidly expanding across India through major e-commerce and quick-commerce platforms:
•    Available on Amazon, Flipkart, Meesho
•    Listed on Blinkit and Zepto for 10–30 minute deliveries in major urban areas
•    Dedicated website with user-friendly interface, loyalty points, and fast delivery options
•    Upcoming mobile app for subscription models, order tracking, and herbal guidance
We are building a platform where Ayurveda meets convenience, ensuring that nature’s remedies are always just a click away.

Global Outreach

Herbal and Ayurvedic products are now gaining global recognition, and Nature Craft is proudly contributing to that movement. We are actively dealing in overseas markets, exporting our products to:
•    USA, Canada, UK, UAE, and Southeast Asia
•    Bulk exports of raw herbs and powders to wellness chains and natural stores
•    Private labeling partnerships with Ayurvedic clinics, holistic wellness centers, and importers
We are fully compliant with international quality standards, and all our export products come with proper certifications and documentation.

Core Values

1. Purity
We uphold the highest standards of product integrity. No harmful chemicals, no shortcuts.
2. Transparency
Our labels clearly tell you what’s inside. You have the right to know how your wellness is created.
3. Sustainability
Our processes are designed to be kind to the Earth — from sourcing to biodegradable packaging.
4. Tradition Meets Innovation
We bring age-old wisdom to modern lifestyles through easy-to-use, well-researched products.
5. Customer Empowerment
We believe in educating our customers. Our blog, expert consultations, and guides help you choose what’s right for your wellness journey.

Why Choose Nature Craft?

•    Backed by City Pharmacy, a name trusted in herbal medicine
•    Combination of own brand + curated marketplace products
•    Available on all major e-commerce platforms
•    Fast delivery, pan-India and globally
•    GMP-certified, export-ready formulations
•    Transparent, affordable, and easy-to-use
We aren’t just another brand — we are your herbal wellness partner for life.

Looking Ahead

Our roadmap is focused on innovation, quality, and impact:
•    Launching personalized herbal health kits for immunity, stress, and detox
•    Introducing natural skincare and haircare ranges
•    Setting up offline wellness experience centers
•    Collaborating with Ayurvedic experts for live consultations and product recommendations
•    Partnering with farmers and tribal collectors for fair-trade herbal sourcing
•    Expanding our international exports and building a strong global presence

Join the Nature Craft Community

As a growing brand with a big heart, we invite you to become part of the Nature Craft family. Whether you're someone seeking natural remedies, a retailer looking for pure herbal products, or a global distributor — there’s a place for you here.
Together, let’s heal with nature.
Together, let’s return to our roots.
Together, let’s Live Natural.